The most important element of any direct marketing campaign is to reach the right target audience. The creative and offer, however appealing, will not yield a positive ROI unless the correct decision maker in the right type of company for B2B offers, or the person with the most relevant behaviour and demographics for B2C offers are selected.
Over the past 25+ years we have researched and supplied every possible business, SOHO & consumer list available for every market sector, across the UK, Europe, USA and Asia Pacific.
Our clients engage with us to support them on several levels. These range from supplying a single list that meets their exact target market to building highly complex private prospect databases that comprise of over 100+ different data sources.
Over 175 clients each year trust us to help them gain more profitable customers utilising our Global list sourcing solutions. We have 100% client retention so we must be doing something right and almost all of our business comes from company or personal recommendation.
Our approach
Regardless of the type and scale of the opportunity, our team of highly skilled List Brokers approach client requirements through a proven process and consultation, ensuring that we clearly understand their exact, tangible and measurable objectives.
After we gain and agree an accurate interpretation of the client requirements we carry out extensive research and offer a range of suitable options and a logical rationale to substantiate our recommendations.
We work with clients as part of their extended marketing team, offering professional but impartial and independent advice and recommendations. The list and media choices will always be what is right for the client and will have no bearing on benefits to Intermedia Global. We pride ourselves on being totally impartial as we do not own data or “sell data” for any reason other than to meet the needs of our clients.
List and data choices and availability
It is not always possible to reach the exact target audience through commercially available list and other media sources. We will set your expectation to a realistic level and offer suitable alternatives that are the nearest and in many cases the only way to reach the target audience.
We offer both Business and Consumer lists across postal, telemarketing or email channels that are derived from every conceivable source possible, ranging from specialist magazines and exhibitions to compiled and lifestyle sources. In addition we offer magazine and product dispatch inserts, door drops and online advertising.
Compliance and quality
We are members of the UK Direct Marketing Association (DMA) and always ensure that we supply lists and data sources that are compliant with legislation for both UK and International campaigns.
We are proud to be associated with an independent data protection consultancy www.OPT-4.co.uk as part of our www.Lists4Europe.com consortium.
International solutions
Much of our expertise was originally gained over the past 25 years from launching USA based companies into Europe and Asia Pacific. These are all now highly recognised Global brands and we are proud to still support many of them directly and also at a local country level.
As companies expand their business beyond their home territories we have seen a major increase in the requirement for International data and solutions, meaning that now over 50% of our business supports that market.
We have access to all Global, Pan-European and local country lists and data sources and we have an extensive knowledge of both their quality and suitability or our client’s campaigns.
Access marketing statistics to support specific market entry per country via our UK based team as well our team of local country based experts across the USA, Europe and Asia Pacific.
We are the UK member of the European consortium www.Lists4Europe.com and also the UK partner of www.bisnode.com
Private prospect pools
Utilising our extensive experience of working with USA based companies; we were pioneers in creating private prospect pools for UK based companies to utilize for both UK and International marketing.
Private prospect pools are suitable for companies that mail large volumes on a frequent basis, and across a wide but relevant number of list and data sources. We aggregate multiple sources of data to create one combined database that can be selected based on a variety of common variables and modelled scoring.
The prospect pool concept can offer great advantages and cost savings over traditional single campaign builds.
Other benefits
As one of the largest buyers of data in the industry, we have gained huge buying power with suppliers, and as such can not only save valuable time for our clients by consolidating their list purchasing, but also pass on extensive cost savings to our them. There is therefore every advantage for clients to engage with our team of Global list and data brokers.
Ask our team of experts for more information on +44 (0) 1234 831000