About the Quality Grades
How we classify your data
Our comprehensive free validation process will provide you with a grade based on data validity and deliverability. All our grades are summarised below.
<5%
What does Grade A mean?
Grade A means that there are less than 5% hard bounces, invalid or duplicate email addresses within your list.
Should I use this list?
Absolutely! The list would benefit from a quick clean up in order to minimise sending emails to bad records therefore saving you money on your sends but all in all the list seems to be in good order.
How can I improve this list?
As with all lists the best results come from targeted email marketing which we can help you with. Whilst cleaning your data is always recommended in order to give you consistent results the list itself is in pretty good shape.
6% to 10%
What does Grade B mean?
Grade B means that there are less than 10% hard bounces, invalid or duplicate email addresses within your list.
Should I use this list?
Certainly! The list would benefit from a quick clean up in order to minimise sending emails to bad records therefore saving you money on your sends but all in all the list seems to be in good order.
How can I improve this list?
As with all lists the best results come from targeted email marketing which we can help with. Whilst cleaning your data is always recommended in order to give you consistent results the list itself is in pretty good shape.
11% to 20%
What does Grade C mean?
Grade C means that there are less than 20% hard bounces, invalid or duplicate email addresses within your list.
Should I use this list?
After a quick clean up this list will be OK to use, cleaning the list minimises sending emails to bad records therefore saving you money on your sends but all in all the list seems to be in good order.
How can I improve this list?
The data in this list is most likely getting a little out of date and would benefit from a good clean and perhaps a top-up or enhancement from a recent data source.
21% to 30%
What does Grade D mean?
Grade D means that there are less than 30% hard bounces, invalid or duplicate email addresses within your list.
Should I use this list?
After a quick clean up this list will be OK to use, cleaning the list minimises sending emails to bad records therefore saving you money on your sends but all in all the list seems to be in good order.
How can I improve this list?
The data in this list is most likely getting a little out of date and would benefit from a good clean and perhaps a top-up from a recent, targeted, data source. It will be worth looking at the whole record and their relationship with the business to ascertain the best action.
31% to 50%
What does Grade E mean?
Grade E means that there are less than 50% hard bounces, invalid or duplicate email addresses within your list.
Should I use this list?
A 50% bounce rate would not be acceptable for the majority of people sending out professional marketing emails, you should consider replacing the bad records with a list from a reputable source or at the very least cleaning this list before sending to the recipients.
How can I improve this list?
The data in this list is most likely out of date and would benefit from a good clean and perhaps a top-up from a recent, targeted, data source. It will be worth looking at the whole record and their relationship with the business to ascertain the best action.
51% to 80%
What does Grade F mean?
Grade F means that there are more than 50% hard bounces, invalid or duplicate email addresses within your list.
Should I use this list?
A 50% bounce rate would not be acceptable for the majority of people sending out professional marketing emails, you should consider replacing the bad records with a list from a reputable source or at the very least cleaning this list before sending to the recipients
How can I improve this list?
The data in this list is most likely out of date and would benefit from a good clean and perhaps a top-up from a recent, targeted, data source. . It will be worth looking at the whole record and their relationship with the business to ascertain the best action.
>80%
What does Grade U mean?
Grade U, otherwise known as Unusable, means that there are more than 80% hard bounces, invalid or duplicate email addresses within your list.
Should I use this list?
A 80% bounce rate would never be acceptable for the majority of people sending out professional marketing emails, you should consider replacing the bad records with a list from a reputable source or at the very least cleaning this list before sending to the recipients
How can I improve this list?
The data in this list is most likely out of date and would benefit from a good clean and perhaps a top-up from a recent, targeted, data source. It will be worth looking at the whole record and their relationship with the business to ascertain the best action.